The Store is the chest icon at the bottom right of your screen and gives you access to the games premium content.
You should note that nothing in the Stores is necessary to have a successful experience in playing The Settlers Online and (Special Event Items aside) the only really useful items for regular player is the +10 Building Licences, the Noble Residence Deed, Adventures and possibly the +50% Speed Geologist and Explorer.
The Store is build up in different sections. Each section has different items to offer. The following sections are available:
|Premium||Offers you to buy an X amount of premium days.|
|Resources||Offers the option to buy resources in bulk.|
|Architect||Offers certain unique buildings.|
|Black Market||Offers uniqure units, resources and more.|
|Wholesale||Offers huge amounts of certain essential resources.|
|Adventure||Offers most of the adventures in the game.|
|Deposits||Offers a lot of deposit refillers.|
|Guild Market||Offers items that are voted for by ALL the players.|
|Decorations||Offers decorative buildings and building appearances.|
|Epic Items||Offers buildings and units for high leveled players.|
|Limited Offers||Occasional special offers, grab 'em while you can!|
|World Cup||Special offers can be found here during World Cup!|
During seasonal events a new in-game currency will be added and collecting the currency (Easter Eggs, Pumpkins, Footballs, Presents, etc.) will allow access to some highly rewarding items. Once the event closes the items will often become purchasable with Gems but at a vastly increased cost.